How to Use Instagram Reels Insights to Create Better Content

Reels is one of the post formats on Instagram. Each video plays for 15, 30, or 60 seconds. You can add music, effects, text to the videos. In general, Reels are similar to TikTok in everything. People may see users’ Reel in places like the Reels tab and hashtag and audio pages.

Creators, though, want to know the performance of their video posts. The Insights feature now includes Reels and Live analytics. The metrics show accounts reached, views, likes, comments, reposts, and other data. For data on a particular video, go to the appropriate Reel, open up a menu, and tap “View Insights”. Otherwise, look for Reels under all Insights.

Why is tracking Reels analytics important?

For ordinary users, Reels on IG is just entertainment content. For entrepreneurs and members of the ISN, Insta Reels is a new, valuable business promotion tool. By shooting Reels video, you expand the flow of incoming traffic and are not limited only to your subscribers.

When creating your unique content, Reels analytics might be showing you that a video with very complex editing only collects 100 views and just 1 like, while a video that took you 30 seconds to shoot has shown much better results. Thus, it is important to test and monitor what resonates with your target audience and what does not.

There is no need to keep on checking the metrics every single day. However, do it regularly, so your profile or business marketing strategy go in line with the facts.

How to use Instagram Reels analytics to make better Reels?

If you want people to actually view and interact with your videos no matter the reason for their creation, read the following suggestions on how to use a simple, yet very informative Insights tool.

• Engage viewers

Instagram platform gives preference to videos that have the most reactions (likes, comments). Thus, if you see from Instagram Reels Insights that your videos get a lot of views, but are showing low numbers for other categories, use this analytical data to your advantage.

Besides posting engaging videos and using all the available features, tell viewers to share their opinion and ask questions that people can answer in the comments. Also, do not forget to read their comments and respond, as it will help you build rapport with your audience.

• Look for patterns

To determine which product or service is interests the viewers or what style of videos display the best results, you can use Reels Insights. Look for patterns, as their analysis can help you find where your efforts should be focused on to make your product visible to more IG users.

Insights can tell you about video formats that appear to be liked by your viewers more. For example, you might see that viewers prefer items being displayed in action. Alternatively, you can check if a review or comparison of your products is something that will get more views and likes. Besides the content, look for other patterns, such as angles you are using to shoot the video, effects that enhance it, and sound selection.

• Adjust your strategy

Seeing whether you simply need to have more people play and interact with your video, or if you have a much larger problem and your Reels simply do not reach your intended audience allows developing an appropriate business or account promotion strategy.

For instance, your reel might have been shown to many Insta visitors, but the Insight statistics show that there are significantly fewer plays. The metric points out that you should look into how to create covers that catch your audiences’ eye. There might be situations when your videos do not reach enough viewers. In this case, consider adding it to your feed, ask viewers to remix this video and share it by tagging your account, add appropriate tags, and remember that running contests that require one to share, comment, and so on are still effective in increasing the views.

• Keep in mind your goal

It’s worth pausing and seeing how your videos are perceived by people. If you need to improve brand awareness to grow your company, then having a large number of likes means you are doing everything right. However, if your goal is to improve conversions, then comments and a large number of users who view your profile are sings to look for.

Shoot short videos that your audience will enjoy. They should encourage them to perform actions you want. It makes no sense to get 1 million likes if what you really want is to get 111 new subscribers.

Instagram Insights is truly a valuable social media analytics tool, which you can utilize to analyze and improve how your content performs. Keep in mind that as you analyze your videos using the Insights tool, evaluate the numbers that matter the most to you. Unfortunately, you cannot export this data, so you would need to come up with your own system of tracking and analyzing statistics. The goal is to recognize trends over time.